Some of the world, the way I see it…

Do you smell that?

Smelly Billboard?

America’s first scented billboard, depicting a towering fork piercing a giant piece of meat, has been erected on the River Highway in Mooresville, North Carolina, pumping out the smell of grilled steak to promote the Bloom grocery chain’s new line of beef.

A high-powered fan attached to the base of the billboard pole disperses the aroma of black pepper and charcoal by blowing air over cartridges loaded with fragrance oil.

Another US company, ice-cream chain Emack & Bolio’s, has also boosted sales by setting up an “aroma billboard” sending out the scent of waffle cones to attract customers to its store.

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