Hunt for Ed Hardy Millions – Thank god this brand is over!
Was it a case of miss managed brand marketing? To start Ed Hardy was stocked at K-Mart (Auto Products) and Myer (Clothing), was that the undoing? What market we’re they aiming for? Either way millions of dollars are owed and the boss of failed fashion label Ed Hardy is setting up a new life for himself in New York just as Australian creditors pursue the business for millions of dollars.Records of a creditors’ meeting lodged with the Australian Security and Investments Commission this week reveal 20 Australian and international entities are seeking more than $8.4 million from the failed Ed Hardy Operations Pty Ltd and Ed Hardy Pty Ltd.